JCDecaux - Enabling Smart Experiences

Key Features: Video to light software, real-time dynamic experience, precise colour rendering algorithms

JCDecaux help brands build meaningful interaction and scalable brand communication with their consumers around the world.

 
 
 

BRIEF

JCDecaux required a smart, flexible software solution that creates an enhanced visual experience making their out-of-home advertising more impactful and intensifying the user experience.

 

SOLUTION

At amBX, our smart software enables smart experiences. We have worked with JCDecaux for over 3 years; they are the largest out-of-home advertising company, operating in 80 Countries and 3,670 Cities.

We create real-time dynamic experiences, producing precise colour rendering without latency and reacting to video content creating a more immersive experience that enforces the on-screen message.

JCDecaux state: “Somewhere between architecture and design, the ambience at the site is crucial to providing that special moment that keeps visitors coming back”.

They work with a network of partners, including ourselves, to deliver an elite experience across street furniture, transport advertising and billboard advertising. They strive to manage risk by strengthening ties with partners and suppliers, facilitating innovation. They also ensure that partners and suppliers share the same values around sustainable development.

 

RESULT

With its network of partners, JCDecaux can turn an airport into an unbeatable, can’t-miss experience for passengers. They work with the biggest names in design to create exclusive solutions and turn airport advertising into a unique showcase for brands.

amBX software has been used within the halls at Dubai Airport as a reliable solution that enhances the occupant’s experience.

We have also facilitated JCDecaux with software algorithms and real-time video to light capability across a number of other sites around the world.

This partnership demonstrates another element of what is possible with amBX software. We are an enabler, connecting disparate systems, aggregating data, creating sensory experiences, improving wellbeing and delivering value for clients.